Poor media management particularly affects teams working in corporate areas such as marketing, PR or employee communications. As is well known, a lot of image and media material is needed there. Researching this material is an indispensable phase of the workflow. If the structure that centralized media management provides is missing, then this phase is often perceived as tedious and frustrating. This is not surprising, because although suitable motifs are already available, they are often not found. Out of helplessness, the own company logo is googled.
These symptoms can have several causes: Files are often distributed haphazardly to different servers or cloud storage, sometimes they are only kept on local hard disks. Who has access to which files then becomes a conundrum. In addition, many media inventories simply lack the necessary keywording.
As a result, valuable working time is lost and productivity suffers.
With a central (cloud-based) solution and intelligently prepared metadata, however, existing media files can be found immediately. It speeds up the research enormously, that’s for sure.
Time is money – and you save a lot of it – but avoiding unnecessary frustration is at least as important. Good media management can also make a significant contribution to this.