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The most important sports marketing events 2023 / 2024

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Over the next months, marketing experts from the sports industry can once again look forward to numerous events revolving around current topics in the fields of sports marketing, sports management and sponsorship. Be it trade fairs, congresses, conferences or workshops – we did some research and compiled a list of the most important sports marketing events in Germany, Switzerland and Austria (GSA). The list is sorted chronologically.

We wish you a successful year with new opportunities, interesting projects and many exciting sports marketing events!


Event type: Workshop

Where: Berlin

When: October 24, 2023

The workshop will address the challenges and solutions in the increasingly digitalized and automated sponsorship world. It is exploring ways to digitize the marketing process, manage partnerships and leverage new technologies for sponsors. In addition, questions regarding the refinancing of technology investments and the relationship between digital commercialization and fan activation will be addressed.

Website: esb-online.com/academy/sponsortech


Type of event: Conference

Where: Berlin

When: October 25, 2023

The DIGITAL SPORTS & ENTERTAINMENT conference is an important meeting place for the sports and entertainment industry in Germany. In October 2023, the event will take place for the 11th time. Top speakers and experts will once again report on current experiences and forecasts as well as on the most important trends in the sports business.

Website: digital-sports-entertainment.com

FSB Cologne

Trade Fair for Public Space, Sports and Leisure Facilities

Type of event: Trade fair

Where: Cologne

When: October 24-27, 2023

FSB is an international trade fair for public space, sports and leisure facilities that sets trends for urban spaces and attracts decision-makers from a wide range of industries to foster innovation and expand networks.

Website: fsb-cologne.com


Event type: Congress

Where: Lucerne

When: November 16-17, 2023

SPORT.FORUM.SCHWEIZ is the largest sports business congress in Switzerland. The event serves to gather decision-makers on one platform, to promote professional exchange and to cultivate contacts. Every year, the congress brings together decision-makers from well-known sports clubs and major sports associations, as well as experts from the media, sports marketing and sponsorship sectors.

Website: sportforumschweiz.ch


Event type: Congress

Where: Frankfurt

When: November 21-22, 2023

The eps ARENA SUMMIT is an industry gathering that focuses on topics such as digitalization and sustainability in the stadium and event industry. In addition, 30 companies will again present their products and services. And of course, the summit will also be used to make new contacts and deepen existing ones.

Website: arena-summit.com

ISPO Munich

International Trade Fair for Sporting Goods and Sports Fashion

Type of event: Trade fair

Where: Munich

When: November 28-30, 2023

ISPO Munich is the world’s largest trade fair for the sports industry. It connects decision-makers, innovators, inspirers and media with the sports community. As a leading international trade fair, it also offers the opportunity to get in touch with global brands and start-ups and learn about the latest products and trends.

Website: ispo.com/en/munich


Event type: Congress

Where: Hamburg

When: January 31 – February 1, 2024

The SPOBIS CONFERENCE is Europe’s largest sports business event. It offers experts the ideal platform to discuss current trends in sports marketing and management. At SPOBIS, national and international decision-makers from all areas of the sports industry meet for presentations, discussions and professional networking.

Website: spobis.com/en/conference


Type of event: Trade fair

Where: Düsseldorf

When: 20-21 March 2024

At the SportsInnovation trade fair, technology applications in sports are to be brought to life. Exhibitors therefore demonstrate the latest developments and future trends in live applications, the so-called “innovation games”. The fair will take place for the third time in 2024. As in previous years, it will be held at the MERKUR SPIEL-ARENA in Düsseldorf.

Website: sportsinnovation.de/en


Type of event: Conference / Meeting

Where: Vienna

When: May 2024 (exact date not yet known)

SPORT & MARKE is Austria’s largest sports business conference. For more than ten years, the who is who of the industry has been meeting there to exchange knowledge. Every year, top speakers and experts present the latest developments and industry trends. The event is also ideally suited for exchanging ideas with insiders and tapping into new sponsorship opportunities.

Website: sport-marke.at

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