{"id":20295,"date":"2019-09-25T15:17:11","date_gmt":"2019-09-25T13:17:11","guid":{"rendered":"https:\/\/www.teamnext.de\/blog\/how-to-find-the-right-agency-for-your-project\/"},"modified":"2023-04-04T17:30:29","modified_gmt":"2023-04-04T15:30:29","slug":"how-to-find-the-right-agency-for-your-project","status":"publish","type":"post","link":"https:\/\/www.teamnext.de\/en\/blog\/how-to-find-the-right-agency-for-your-project\/","title":{"rendered":"How to find the right agency for your project"},"content":{"rendered":"
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How to find the right agency for your project<\/h1>\n

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Reading time:<\/span> 8<\/span> minutes<\/span><\/span>\n<\/div><\/section>
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Table of contents<\/strong><\/p>\n<\/div><\/section>
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The range of topics that marketing departments have to cover today is enormous. Since companies cannot bring a specialist into the team for every subject area, more and more tasks are being handed over to specialized agencies. Since a cooperation with agencies often lasts for several years, it is essential that agency and client see themselves as a team. The fact that this is often not the case was criticized by many marketing decision-makers in our survey on cross-team collaboration. However, because the cooperation often lasts for several years, it is all the more important to find the right partner. With the large selection of agencies, however, this is not always so easy. That’s why we’re giving you tips to help you find the right service provider for your project.<\/p>\n

What are you actually looking for?<\/h2>\n

Before you can start looking for the right agency, you need to be clear about what you want to achieve by hiring an external service provider. Do you need support in content topics, do you want to strengthen your social media presence or improve your Google ranking? Because there are specialized agencies for all these topics. Because this can sometimes be quite confusing, we have seven types of agencies incl. Service spectrum summarized for you.<\/p>\n

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The classic advertising agency<\/h2>\n

The classic advertising agency is the all-rounder among marketing agencies. They usually cover all the topics that marketing departments deal with on a daily basis. However, the various subject areas are becoming increasingly complex as digitization advances, which is why specialized agencies have emerged for many areas (e.g., content agencies). For the classic advertising agency, this increasing complexity is making it more and more difficult to offer its full service. The Handelsblatt<\/a> wrote: “The classic advertising agency has had its day,” and justifies this with the lack of the technological core of this type of agency.<\/p>\n

Range of services: <\/strong><\/p>\n