{"id":18684,"date":"2022-09-29T15:07:28","date_gmt":"2022-09-29T13:07:28","guid":{"rendered":"https:\/\/www.teamnext.de\/blog\/what-is-a-content-hub-for-retailer-9-unbeatable-advantages\/"},"modified":"2023-11-30T14:39:35","modified_gmt":"2023-11-30T13:39:35","slug":"what-is-a-partner-portal-for-retailer","status":"publish","type":"post","link":"https:\/\/www.teamnext.de\/en\/blog\/what-is-a-partner-portal-for-retailer\/","title":{"rendered":"What is a partner portal for retailer? 9 unbeatable advantages"},"content":{"rendered":"
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What is a partner portal for retailer? 9 unbeatable advantages<\/h1>\n

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Reading time:<\/span> 8<\/span> minutes<\/span><\/span>\n<\/div><\/section>
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Table of contents<\/strong><\/p>\n<\/div><\/section>
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The term partner portal <\/strong>comes from the B2B sector (B2B = business-to-business) and refers to a web platform through which information is provided for sales partners. Think, for example, of large automotive companies such as VW or Toyota. In order to reach the various reseller, in this case car dealers, a secure interface is needed via which up-to-date image and media material can be delivered in a straightforward way. This is exactly the task that apartner portal fulfills.<\/p>\n<\/div><\/section>
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How is a partner portal for retailer implemented?<\/h2>\n<\/div><\/section>
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For a powerful partner portal, of course, you need appropriate server capacity. What used to be done by local servers is now increasingly being realized via data centers. A partner portal is therefore normally based on a cloud infrastructure.<\/p>\n

The content provided can usually be accessed via an address on the Internet. So you only need a modern browser and no additional software. A partner portal differs from a conventional website in that one must first go through a registration and authentication process in order to receive activation. Once this process is complete, users can log into the portal with their data and access target group-specific content.<\/p>\n

What you see from a content hub as a registered sales partner is, of course, only the front end. If you want to learn more about the backend and the systematic management of documents and media files, we recommend our article on Digital Asset Management<\/a>. In this article, however, we will limit ourselves to the portal through which shared content is delivered.<\/p>\n<\/div><\/section>
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9 Advantages of a partner portal for retailer<\/h2>\n<\/div><\/section>
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